Skip to Navigation
    Louisiana Tech University
   
 
  Sep 20, 2017
 
 
    
University Catalog 2017-2018

Marketing, Marketing Analytics Concentration (BS)


Return to College of Business Return to: College of Business

Marketing Curriculum (BS)


Freshman Year


English (GER)


Humanities (GER)


  • COMM 101: Principles of Communication Studies 3 Semester Credit Hours
  • Select two Humanities (GER) courses from the following disciplines: Literature, Foreign Languages, History, Classical Studies, Communications, Philosophy, Religious Studies, or Interdisciplinary. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 6 Semester Credit Hours

Mathematics (GER)


Natural Sciences (GER)


Major Courses


Total: 30 SCH


Sophomore Year


Natural Sciences (GER)


  • Select one Life Science course from the following disciplines: Animal Science, Biology, Biochemistry, Botany, Environmental Science, Plant Science, or Zoology.  NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 3 Semester Credit Hours
    • or
  • Select one Physical Science course from the following disciplines: Chemistry, Geology, Physics, Astronomy, or Meteorology.  NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 3 Semester Credit Hours
    • and
  • Select one additional course from either Physical or Life Science to complete the Natural Sciences (GER) requirement.  3 Semester Credit Hours

Social/Behavioral Sciences (GER)


Major Courses


Electives


  • Electives  6 Semester Credit Hours

Total: 30 SCH


Junior Year


Fine Arts (GER)


Major Courses


Electives


  • Electives  5 Semester Credit Hours

Total: 30 SCH


Senior Year


Major Courses


Electives


  • Electives  3 Semester Credit Hours

Total: 30 SCH


Total Semester Hours 120


* Business Electives are chosen by the student in consultation with the faculty advisor. Students may count one 100- or 200-level business course as a Business Elective, but all other Business Electives must be 300- or 400-level business courses.

**  Concentration courses chosen by the student in consultation with an advisor.

Marketing Analytics Concentration


Note(s):


***  Business Electives are chosen by the student in consultation with the faculty advisor and must be a 300- or 400-level business course.

Return to College of Business Return to: College of Business