Oct 24, 2021  
University Catalog 2021-2022 
    
University Catalog 2021-2022 [ARCHIVED CATALOG]

MKTG 300: Marketing Principles and Policies

3 Semester Credit Hours . 0-3-3 Prerequisite Junior Standing Basic marketing concepts aimed at value creation, including core components such as advertising, distribution, pricing, service, customer behavior, research, big data, and social media marketing. 

  LCCN:CMKT3003