Dec 07, 2025  
University Catalog 2021-2022 
    
Catalog Navigation
  Catalog Home
  General University Overview
  Undergraduate Academic Programs
  The Graduate School
  Graduate Academic Programs
  Course Descriptions
  Councils, Committees, Commissions
  University Faculty and Administrators
HELP
University Catalog 2021-2022 [ARCHIVED CATALOG]

MKTG 637: Seminar in Buyer Behavior

3 Semester Credit Hours . 0-3-3 The course prepares students to conceptualize, operationalize, and develop reseearch ideas in buyer behavior.  It focuses on understanding theoretical and methodological foundations of consumer behavior.  Credit will not be given for MKTG 637 if credit is given for MKTG 537 .