| |
Dec 21, 2024
|
|
|
|
|
University Catalog 2022-2023 [ARCHIVED CATALOG]
|
MKTG 320: Consumer Behavior3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 . Study of the consumer’s role in value creation and how psychological, sociological, and cultural factors influence the dynamics of exchange among individuals, families, and institutions.
|
|