University Catalog 2022-2023 [ARCHIVED CATALOG]
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MKTG 482: Marketing Research3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 , QA 233 and senior standing. Study of how marketplace information becomes the intelligence that drives business decision-making. Topics include research design, measurement, ethics, sampling, introductory analytics, and research communication techniques.
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