Apr 19, 2024  
University Catalog 2023-2024 
    
University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG 348: Leadership in Strategic Sports Marketing and Administration

3 Semester Credit Hours . 0-3-3 Prerequisite Junior Standing or Permission of Instructor A survey course introducing the key concepts and issues involved in creating value through effectively positioning and managing the brand aspects of sports businesses.