University Catalog 2023-2024 [ARCHIVED CATALOG]
|
MKTG 435: Retailing3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 Strategic and operational concerns of retailers including visual merchandising, buying, logistics, inventory management, pricing, service, retail communications, social networking, location, staffing, and in-store/online technologies.
LCCN:CMKT3103
|