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Apr 23, 2024
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University Catalog 2023-2024 [ARCHIVED CATALOG]
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MKTG 537: Seminar in Buyer Behavior3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 530 or Consent of Instructor This course examines the concepts and principles of customer behavior with the goal of understanding how consumer data provides input into better marketing decision making.
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