Mar 28, 2024  
University Catalog 2023-2024 
    
University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG 610: Seminar in Marketing Management

3 Semester Credit Hours . 0-3-3 A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest.