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Jan 28, 2025
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University Catalog 2023-2024 [ARCHIVED CATALOG]
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MKTG 490: Digital Marketing Analytics3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 365 The purpose of this course is to teach the fundamentals of digital marketing analytics through the cultivation of both technical and soft skills. Digital marketing analytics involves optimizing and connecting results across digital channels.
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