Sep 17, 2024  
University Catalog 2023-2024 
    
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University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG 490: Digital Marketing Analytics

3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 365   The purpose of this course is to teach the fundamentals of digital marketing analytics through the cultivation of both technical and soft skills.  Digital marketing analytics involves optimizing and connecting results across digital channels.