MKTG 440: Social Media Marketing

3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300   This course is designed to help you understand how marketing has changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands.  The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.  Note:  This course is NOT about specific online social media platforms that you may know well from a user perspective (e.g., Facebook, Twitter, Instagram, Snapchat).  While these platforms are important and will be discussed, the intention is to broaden your perspective, not narrow your thinking by focusing on just a few platforms that happen to be important now.