Mar 28, 2024  
University Catalog 2023-2024 
    
University Catalog 2023-2024 [ARCHIVED CATALOG]

MKTG 448: Personal Branding Strategies in Sports Marketing

3 Semester Credit Hours . 0-3-3 Prerequisite Junior Standing or Permission of Instructor Identify personal branding opportunities available to sports marketing professionals and/or student-athletes and execute marketing strategies and tactics to develop them, including Name, Image, and Likeness (NIL) applications.