May 09, 2024  
University Catalog 2016-2017 
    
University Catalog 2016-2017 [ARCHIVED CATALOG]

MKTG 420: Marketing Communication

3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 . Students learn and apply principles of marketing communications, including advertising and social networking, enabling students to effectively design and manage the promotional function of business.