University Catalog 2016-2017 [ARCHIVED CATALOG]
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MKTG 435: Retailing3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 Strategic and operational concerns of retailers including visual merchandising, buying, logistics, inventory management, pricing, service, retail communications, social networking, location, staffing, and in-store/online technologies.
LCCN:CMKT3103
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