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University Catalog 2016-2017 
    
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University Catalog 2016-2017 [ARCHIVED CATALOG]

MKTG 637: Seminar in Buyer Behavior

3 Semester Credit Hours . 0-3-3 The course prepares students to conceptualize, operationalize, and develop reseearch ideas in buyer behavior.  It focuses on understanding theoretical and methodological foundations of consumer behavior.  Credit will not be given for MKTG 637 if credit is given for MKTG 537 .