Nov 24, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

MKTG 485: International Marketing

3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300  or Consent of Instructor Fosters appreciation of global trade’s importance and an understanding of how cultural and other environmental forces affect international consumers’ adoption of domestic firm’s products.  (IER)