Jun 15, 2024  
University Catalog 2018-2019 
    
University Catalog 2018-2019 [ARCHIVED CATALOG]

MKTG 602: Research Methods II

3 Semester Credit Hours . Prerequisite QA 610 and MGMT 601  or MKTG 601  A course designed to introduce the student to the collection, analysis, and interpretation of survey research data with an emphasis on the application of multivariate statistical techniques.