Nov 23, 2024

University Catalog 2015-2016

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University Catalog 2015-2016 [ARCHIVED CATALOG]

Marketing, Sports Marketing Concentration (BS)

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Marketing Curriculum

Freshman Year

Computer Literacy (GER)

CIS 110: Computer Tools for Business 3 Semester Credit Hours

English (GER)

ENGL 101: Freshman Composition I 3 Semester Credit Hours
ENGL 102: Freshman Composition II 3 Semester Credit Hours

Humanities (GER)

History 3 Semester Credit Hours

Mathematics (GER)

MATH 101: College Algebra 3 Semester Credit Hours
MATH 125: Algebra for Management and Social Sciences 3 Semester Credit Hours

Natural Sciences (GER)

Natural Sciences (GER) 3 Semester Credit Hours

Social/Behavioral Sciences (GER)

PSYC 102: General Psychology 3 Semester Credit Hours or
SOC 201: Introduction To Sociology 3 Semester Credit Hours

Major Courses

BUSN 110: Introduction To Business 3 Semester Credit Hours
Elective 3 Semester Credit Hours

Total: 30 SCH

Sophomore Year

Social/Behavioral Sciences (GER)

ECON 201: Economic Principles and Problems 3 each Semester Credit Hours
ECON 202: Economic Principles and Problems 3 each Semester Credit Hours
POLS 201: National Government in The United States 3 Semester Credit Hours

Humanities (GER)

ENGL 210: Introduction To British Literature, Beginnings To Romantic Era 3 Semester Credit Hours or
ENGL 211: Introduction To British Literature, Romantic Era To The Present 3 Semester Credit Hours or
ENGL 212: Intro To American Literature 3 Semester Credit Hours

Natural Sciences (GER)

Natural Sciences (GER) 6 Semester Credit Hours

Major Courses

ACCT 201: Principles of Financial Accounting 3 Semester Credit Hours
ACCT 202: Principles of Managerial Accounting 3 Semester Credit Hours
BLAW 255: Legal Environment of Business 3 Semester Credit Hours
QA 233: Basic Business Statistics 3 Semester Credit Hours

Total: 30 SCH

Junior Year

Fine Arts (GER)

ART 290: Art Appreciation 3 Semester Credit Hours or
KINE 280: Dance Appreciation 3 Semester Credit Hours or
MUGN 290: Music Appreciation 3 Semester Credit Hours or
THTR 290: Theatre Appreciation 3 Semester Credit Hours

Humanities (GER)

Additional Humanities Course 3 Semester Credit Hours

Major Courses

BSCM 305: Communications 3 Semester Credit Hours or
ENGL 303: Technical Writing 3 Semester Credit Hours or
ENGL 336: Advanced Composition 3 Semester Credit Hours
BUSN 420: Career Preparation Seminar 1 Semester Credit Hours
CIS 310: Principles of Information Systems 3 Semester Credit Hours
Elective 2 Semester Credit Hours
ECON 312: Monetary Economics 3 Semester Credit Hours
FINC 318: Business Finance 3 Semester Credit Hours
MGMT 310: Management of Organizations 3 Semester Credit Hours
MGMT 333: Operations Management 3 Semester Credit Hours
MKTG 300: Marketing Principles and Policies 3 Semester Credit Hours

Total: 30 SCH

Senior Year

Humanities (GER)

COMM 110: Fundamentals of Public Speaking 3 Semester Credit Hours or
COMM 377: Business and Professional Speaking 3 Semester Credit Hours

Major Courses

BUSN 495: Business Administration Capstone 3 Semester Credit Hours
MKTG 320: Consumer Behavior 3 Semester Credit Hours
MKTG 473: Marketing Administration 3 Semester Credit Hours
Concentration Courses 18 Semester Credit Hours*

Total: 30 SCH

Total Semester Hours 120

ACCT 485 , ECON 485 , FINC 485 , MGMT 485 , or MKTG 485 .

**Business Electives are chosen by the student in consultation with the faculty advisor and must be a 300- or 400-level business course.

Sports Marketing Concentration

BUSN 410: Internship in Business Admin 3 Semester Credit Hours
International Business Elective (IER)
MKTG 348: Leadership in Strategic Sports Marketing and Administration 3 Semester Credit Hours or
MKTG 390: Services Marketing 3 Semester Credit Hours or
MKTG 435: Retailing 3 Semester Credit Hours
MKTG 420: Integrated Mktg Communication 3 Semester Credit Hours or
MKTG 482: Marketing Research 3 Semester Credit Hours
MKTG 307: Personal Selling 3 Semester Credit Hours or
MKTG 425: Sales Management 3 Semester Credit Hours or
approved Quantitative Analysis elective

Note(s):

**Business Electives are chosen by the student in consultation with the faculty advisor and must be a 300- or 400-level business course.

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