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Nov 23, 2024
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University Catalog 2020-2021 [ARCHIVED CATALOG]
Marketing, General Marketing Concentration (BS)
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 Return to: College of Business
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Marketing Curriculum (BS)
Humanities (GER)
- COMM 101: Principles of Communication Studies 3 Semester Credit Hours
- Select two Humanities (GER) courses from the following disciplines: Literature, Foreign Languages, History, Classical Studies, Communications, Philosophy, Religious Studies, or Interdisciplinary. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 6 Semester Credit Hours
Natural Sciences (GER)
- Select one Biology (BISC) class (3 semester hours) AND
- Select one Physical Science class (3 semester hours)
- Select two Physical Science classes (6 semester hours) - must be in same discipline
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NOTE: Physical Science courses from the following disciplines: Chemistry, Geology, Physics, Astronomy, or Meterology (some of these subject matter disciplines may not be offered at Louisiana Tech University.)
Social/Behavioral Sciences (GER)
Electives
- Electives 6 Semester Credit Hours
Electives
- Electives 5 Semester Credit Hours
Electives
- Electives 3 Semester Credit Hours
Total Semester Hours 120
* Business Electives are chosen by the student in consultation with the faculty advisor. Business Electives must be 300- or 400-level business courses.
** Concentration courses chosen by the student in consultation with an advisor.
General Marketing Concentration:
- Business Elective *** 3 Semester Credit Hours
- International Business Elective (IER)**** 3 Semester Credit Hours
- MKTG 482: Marketing Research 3 Semester Credit Hours
9 hours from the following:
Note:
*** Business Electives are chosen by the student in consultation with the faculty advisor and must be a 300- or 400-level business course.
****(IER): International Education Requirement: ACCT 485 , CIS 485 , ECON 485 , FINC 485 , MGMT 485 , or MKTG 485 .
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Return to: College of Business
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