Sep 25, 2022  
University Catalog 2022-2023 
    
University Catalog 2022-2023

Marketing (BS)


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CIP Code = 521401

Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing.

Program Objectives

  1. Marketing majors will understand the fundamentals of marketing research including the definition, function, design, sampling, and types of analyses used in marketing research.
  2. Marketing majors will understand the fundamentals of consumer behavior including the definition, decision-making stages, and how decision-making stages are influenced by internal and external influences.
  3. Marketing majors will understand the fundamentals of marketing strategy including the definition of marketing strategy, the nature of strategy and tactics, and types of competitive strategy.
  4. Marketing majors will understand the fundamentals of developing a marketing plan including the components and purpose of a marketing plan.

Program Requirements

A grade of “C” or better must be earned in all marketing courses.

Marketing Curriculum (BS)


Freshman Year


English (GER)


Humanities (GER)


  • 3 Semester Credit Hours
  • Select two Humanities (GER) courses from the following disciplines: Literature, Foreign Languages, History, Classical Studies, Communications, Philosophy, Religious Studies, or Interdisciplinary. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 6 Semester Credit Hours

Natural Sciences (GER)


Major Courses


Total: 30 SCH


Sophomore Year


Natural Sciences (GER)


  • Select one Biology (BISC) class (3 semester hours) AND
  • Select one Physical Science class (3 semester hours)
    • OR
  • Select two Physical Science classes (6 semester hours) - must be in same discipline
  • NOTE:  Physical Science courses from the following disciplines:  Chemistry, Geology, Physics, Astronomy, or Meterology (some of these subject matter disciplines may not be offered at Louisiana Tech University.)

Social/Behavioral Sciences (GER)


Major Courses


Electives


  • Electives 3 Semester Credit Hours

Fine Arts (GER)


Total: 30 SCH


Junior Year


Major Courses


Electives


  • Electives  2 Semester Credit Hours

Total: 30 SCH


Senior Year


Major Courses


Electives


  • Electives  3 Semester Credit Hours

Total: 30 SCH


Total Semester Hours 120


* College of Business Electives are chosen by the student in consultation with the faculty advisor. Business Electives must be 300- or 400-level business courses.

**  Concentration courses chosen by the student in consultation with an advisor.

Concentration areas offered


** Concentration courses chosen by the student in consultation with advisor from one of the following concentrations:

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