Business Administration, Marketing Concentration (MBA)

Master of Business Administration (MBA)

The purpose of the Master of Business Administration (MBA) program is to offer an educational experience in business and management at the graduate level. The program is designed to provide breadth in exposure to the basic business disciplines and to facilitate the integration and application of knowledge of the various disciplines to the management of innovation. It is an interdisciplinary and interdepartmental degree program offered by the Graduate Division and the academic departments of the College of Business. Ethical concerns and international issues are emphasized throughout the curriculum.

Objectives and Outcomes

During the MBA program, students will:

1. Critically evaluate, analyze, and interpret information to solve problems and make business decisions.
2. Use communication skills to effectively lead.
3. Develop an awareness of ethics and social responsibility in shaping business decisions.
4. Develop an awareness and understanding of the issues that impact business operations in a global setting.

Admission Requirements

To qualify for admission to the MBA program, applicants must meet the admission requirements of the Graduate School of the University and the admission requirements of the Graduate Division of the College of Business. Any applicant who holds a bachelor’s degree, or equivalent, from an accredited college or university will be considered for admission regardless of the undergraduate field of study. An applicant for admission should understand that graduate work is not merely an extension of undergraduate work. Graduate study operates at a significantly higher level of rigor, demands scholarship of a higher order, and places more emphasis on research and student responsibility.

Once the admission requirements of the Graduate School have been met, the College of Business Associate Dean of Graduate Studies will grant admission to those individuals who demonstrate significant accomplishment and/or high potential for success. There are several ways to receive unconditional admission to the program:

1) If the applicants has a 3.2 minimum undergraduate GPA, the GMAT (or GRE) requirement will be waived. 

2) If the applicant does not meet this requirement, the decision is based on a combination of the applicant’s previous academic record and the applicant’s score on the Graduate Management Admission Test (GMAT) or GRE. In some cases, at the discretion of the Associate Dean of Graduate Programs, the GRE may be accepted in place of the GMAT. The GRE score will be converted to a “GMAT equivalent” using the score comparison tool provided at the following link: www.ets.org/gre/institutions/about/mba/comparison_tool.

Applicants meeting the following criteria are eligible for unconditional admission to the MBA program:

3) Should the applicant not meet these standards, the applicant may consider entering the program through the Graduate Certificate in Business Administration, which consists of four of the core MBA courses. If a 3.2 GPA is achieved in these courses, the GMAT requirement will be waived whtn the student spplied for admission to the MBA. 

Applicants who do not meet the requirements for unconditional admission may be considered for conditional admission to the MBA program.

For information, contact the Associate Dean of Graduate Programs and Research, College of Business, Louisiana Tech University, Ruston, LA 71272 or refer to our web site: business.latech.edu/graduate-programs

Foundation Requirements

Students entering the MBA program with undergraduate degrees, other than business need to demonstrate a knowledge base sufficient to enable them to complete graduate-level work in business. At a minimum, each student is presumed to be computer literate and to have had recent college-level course work in the following core areas:

• economics (ECON 202 , or ECON 494 );
• financial and managerial accounting (ACCT 201  and ACCT 202 , or ACCT 494 );
• business finance (FINC 318  or FINC 494 );
• business statistics (QA 233  or QA 494 );

A student may either complete the 15 hours of credit by enrolling in five undergraduate foundation courses, or one may choose the online Fast-Track option. There are four Fast-Track foundation courses. Each foundation course is online, self-paced, and graded on a pass/fail basis.

*ACCT 494  satisfies the requirements for both ACCT 201  and ACCT 202  .

The Associate Dean of Graduate Programs and Research of the College of Business determines the acceptability of all work submitted in satisfaction of the foundation and prescribes appropriate courses to be taken to remove any deficiencies.

MBA Curriculum

The MBA curriculum consists of a central group of courses known as the MBA Core. All MBA students take 24 semester hours in the MBA Core. Each core course, with the exception of the capstone course, is offered once per year. The capstone course is offered twice per year and requires successful completion of all MBA Core courses as prerequisites.

Those pursuing the General MBA will complete the MBA Core in addition to 6 semester hours of MBA electives. Any 500-level business course can serve as an elective course. Graduate courses outside the College of Business may serve as an elective if approved by the Associate Dean for Graduate Studies and Research. Classes outside the college with a sufficient business/management focus will qualify for approval. In addition, a student internship may also count as an elective provided it has sufficient management focus. Credit for internships must be approved by the Associate Dean for Graduate Studies and Research. 

The MBA Core is supplemented by special elective coursework. Depending on the student’s individual professional needs, additional electives can be taken to add a Concentration to the MBA.

MBA with a Concentration in Marketing

The MBA with a concentration in marketing consists of the MBA Core Curriculum (24 hours), BUSN 500 , and three marketing elective graduate courses (9 hours of 500 or 600 level).