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Nov 23, 2024
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University Catalog 2016-2017 [ARCHIVED CATALOG]
Marketing (BS)
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Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing.
Program Objectives
- Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers.
- Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.
Program Requirements
A grade of “C” or better must be earned in all marketing courses.
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Marketing Curriculum (BS)
Humanities (GER)
- COMM 101: Principles of Communication Studies 3 Semester Credit Hours
- Select two Humanities (GER) courses from the following disciplines: Literature, Foreign Languages, History, Classical Studies, Communications, Philosophy, Religious Studies, or Interdisciplinary. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 6 Semester Credit Hours
Natural Sciences (GER)
- Select one Life Science course from the following disciplines: Animal Science, Biology, Biochemistry, Botany, Environmental Science, Plant Science, or Zoology. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 3 Semester Credit Hours
- Select one Physical Science course from the following disciplines: Chemistry, Geology, Physics, Astronomy, or Meteorology. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 3 Semester Credit Hours
- Select one additional course from either Physical or Life Science to complete the Natural Sciences (GER) requirement. 3 Semester Credit Hours
Social/Behavioral Sciences (GER)
Electives
- Electives 6 Semester Credit Hours
Electives
- Electives 5 Semester Credit Hours
Electives
- Electives 3 Semester Credit Hours
Total Semester Hours 120
* Business Electives are chosen by the student in consultation with the faculty advisor. Students may count one 100- or 200-level business course as a Business Elective, but all other Business Electives must be 300- or 400-level business courses.
** Concentration courses chosen by the student in consultation with an advisor.
Concentration areas offered
** Concentration courses chosen by the student in consultation with advisor from one of the following concentrations:
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