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Nov 24, 2024
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University Catalog 2017-2018 [ARCHIVED CATALOG]
Marketing, General Marketing Concentration (BS)
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 Return to: College of Business
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Marketing Curriculum (BS)
Humanities (GER)
- COMM 101: Principles of Communication Studies 3 Semester Credit Hours
- Select two Humanities (GER) courses from the following disciplines: Literature, Foreign Languages, History, Classical Studies, Communications, Philosophy, Religious Studies, or Interdisciplinary. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 6 Semester Credit Hours
Natural Sciences (GER)
- Select one Life Science course from the following disciplines: Animal Science, Biology, Biochemistry, Botany, Environmental Science, Plant Science, or Zoology. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 3 Semester Credit Hours
- Select one Physical Science course from the following disciplines: Chemistry, Geology, Physics, Astronomy, or Meteorology. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 3 Semester Credit Hours
- Select one additional course from either Physical or Life Science to complete the Natural Sciences (GER) requirement. 3 Semester Credit Hours
Social/Behavioral Sciences (GER)
Electives
- Electives 6 Semester Credit Hours
Electives
- Electives 5 Semester Credit Hours
Electives
- Electives 3 Semester Credit Hours
Total Semester Hours 120
* Business Electives are chosen by the student in consultation with the faculty advisor. Students may count one 100- or 200-level business course as a Business Elective, but all other Business Electives must be 300- or 400-level business courses.
** Concentration courses chosen by the student in consultation with an advisor.
General Marketing Concentration:
- Business Elective *** 3 Semester Credit Hours
- International Business Elective (IER) 3 Semester Credit Hours
- MKTG 482: Marketing Research 3 Semester Credit Hours
9 hours from the following:
Note:
*** Business Electives are chosen by the student in consultation with the faculty advisor and must be a 300- or 400-level business course.
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Return to: College of Business
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