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Nov 23, 2024
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University Catalog 2015-2016 [ARCHIVED CATALOG]
Marketing (BS)
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Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing.
Program Objectives
- Students will understand the domestic and global aspects of product management, pricing, distribution, and promotion of goods, services, and ideas that satisfy both consumer and organizational buyers.
- Students will understand the marketing process and its interaction with the legal, political, economic, social, cultural, technological, competitive, and ethical environments. This understanding of the marketing process includes competitive analysis and strategic planning and how these functions facilitate the operation of the overall organization.
Program Requirements
A grade of “C” or better must be earned in all marketing courses.
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Marketing Curriculum
Humanities (GER)
- History 3 Semester Credit Hours
Natural Sciences (GER)
- Natural Sciences (GER) 3 Semester Credit Hours
Social/Behavioral Sciences (GER)
Social/Behavioral Sciences (GER)
Natural Sciences (GER)
- Natural Sciences (GER) 6 Semester Credit Hours
Humanities (GER)
- Additional Humanities Course 3 Semester Credit Hours
Total Semester Hours 120
ACCT 485 , ECON 485 , FINC 485 , MGMT 485 , or MKTG 485 .
**Business Electives are chosen by the student in consultation with the faculty advisor and must be a 300- or 400-level business course.
Concentration areas offered
*Concentration courses chosen by the student in consultation with advisor from one of the following concentrations:
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