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Nov 23, 2024
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University Catalog 2025-2026
Marketing (BS)
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CIP Code = 521401
Marketing is the focal point of many business operations. The Marketing curriculum prepares individuals for a wide range of positions in this exciting field. These positions include retailing, advertising, sales and sales management, wholesaling, product development, public relations, and marketing research. Students majoring in marketing will pursue one of three concentrations: Key Account Development, Marketing Analytics, or Sports Marketing.
Program Objectives
- Marketing majors will understand the fundamentals of marketing research including the definition, function, design, sampling, and types of analyses used in marketing research.
- Marketing majors will understand the fundamentals of consumer behavior including the definition, decision-making stages, and how decision-making stages are influenced by internal and external influences.
- Marketing majors will understand the fundamentals of marketing strategy including the definition of marketing strategy, the nature of strategy and tactics, and types of competitive strategy.
- Marketing majors will understand the fundamentals of developing a marketing plan including the components and purpose of a marketing plan.
Program Requirements
A grade of “C” or better must be earned in all marketing courses.
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Marketing Curriculum (BS)
Humanities (GER)
- COMM 101: Principles of Communication Studies 3 Semester Credit Hours
- Select two Humanities (GER) courses from the following disciplines: Literature, Foreign Languages, History, Classical Studies, Communications, Philosophy, Religious Studies, or Interdisciplinary. NOTE: some of these subject matter disciplines may not be offered at Louisiana Tech University. 6 Semester Credit Hours
Natural Sciences (GER)
- Select one Biology (BISC) class (3 semester hours) AND
- Select one Physical Science class (3 semester hours)
- Select two Physical Science classes (6 semester hours) - must be in same discipline
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NOTE: Physical Science courses from the following disciplines: Chemistry, Geology, Physics, Astronomy, or Meterology (some of these subject matter disciplines may not be offered at Louisiana Tech University.)
Social/Behavioral Sciences (GER)
Electives
- Electives 3 Semester Credit Hours
Electives
- Electives 2 Semester Credit Hours
Electives
- Electives 3 Semester Credit Hours
Total Semester Hours 120
* College of Business Electives are chosen by the student in consultation with the faculty advisor. Business Electives must be 300- or 400-level business courses.
** Concentration courses chosen by the student in consultation with an advisor.
Concentration areas offered
** Concentration courses chosen by the student in consultation with advisor from one of the following concentrations:
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