MKTG 473: Marketing Strategy

3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 320  and one of the following:  MKTG 307 , MKTG 420 , MKTG 435 , MKTG 482 , or MKTG 485 ; and senior standing. In-depth overview of strategy among key areas within marketing.  Students develop a marketing plan for a client organization with recommendations addressing the client’s marketing needs.