May 12, 2024  
University Catalog 2022-2023 
    
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University Catalog 2022-2023 [ARCHIVED CATALOG]

Course Descriptions

Courses are numbered as follows: freshmen, 100-level; sophomores, 200-level; juniors, 300-level; seniors, 400-level; graduate students, 500- & 600-level. Certain 400-level courses may be taken by graduate students for graduate credit; in such cases, graduate students complete additional research assignments to bring the courses up to graduate level rigor. The letter G in parentheses, (G), appears at the end of those 400-level undergraduate course descriptions which are approved for graduate level work. When taught for graduate credit, those courses are taught by Graduate Faculty. Only students admitted to the Graduate School may enroll in 500- & 600-level courses.

No credit is allowed in any curriculum for any course with a catalog number beginning with zero (0) (e.g. ENGL 099 ).

The numerical listing after each course title gives the following information: the first number represents lab hours per week; the second digit represents the number of 75-minute lecture periods per week; the third digit represents the semester credit hours earned for successful completion of the course. A few courses will have a fourth digit in parentheses. This means the course may be repeated for credit and the fourth digit designates the total amount of semester hour credit that may be earned including repetition of the course. Typically, these courses are research-, performance-, or project-oriented and found in the 300-, 400-levels (undergraduate student) or 500-, 600-levels (graduate student).

Some courses require the student to complete a prerequisite course or to secure special permission from faculty prior to enrolling in the course. These prerequisites are listed immediately after the numerical semester credit hour designations. Each student is responsible for complying with prerequisite course work requirements and special instructions.

NOTES:

  1. Courses designated with an asterisk * mean this course will be accepted for General Education Requirement (GER) transfer credit. A course MAY or MAY NOT be accepted as equivalent to or substitute for a course in a specific discipline or major. Please check the Board of Regents web site at www.regents.state.la.us/ and the school you are transferring to for additional information.
  2. Courses with the designation (IER) meet the Board of Regents International Education Requirement.
  3. Students with a Freshman or Sophomore classification are not eligible to register for 400-level (Senior) courses without the written approval of the Academic Dean (or the Dean’s designated representative) of the college responsible for that specific subject and course)
  4. Course offerings for each term are made available prior to Early Registration via the BOSS website (“Available Course Sections”) and in .pdf format on the Registrars website (Quarterly Schedule of Classes-The Racing Form). Quarterly offerings are subject to change to accommodate the needs of students.

Louisiana Common Course Numbering (LCCN).

Louisiana uses a statewide common course numbersing system “…to facilitate program planning and the transfer of students and course credits between and among institutions.” Faculty representatives from all of the public colleges and universities worked to articulate common course content to be covered for each course included on the Board of Regents Master Course Articulation Matrix. Beginning with General Education Requirements (GER), this initiative will continue with an eye toward expansion throughout the entire Matrix.

Each course is identified by a 4-Alpha character “rubric” (i.e. prefix or department abbreviation) and a four-digit number. Each 4-Alpha rubric begins with “C” to signify that it is a state “Common” number, followed by a standard discipline abbreviation so that when they are included in campus catalogs and web sites, its meaning will be clear. For example, “CMAT” is the standardized LCCN abbreviation for Mathematics courses included in the Statewide Course Catalog. Another example would be “CENL” for English courses.

The 4-Alpha character rubric is followed by four digits, each with their own positional meaning. The first digit of the course number denoteds the academic level of the course (1 = freshman/1st year; 2 = sophomore/2nd year). The second and third digits establish course sequencing and/or distinguish the course from others of the same level, credit value, and rubric. The fourth digit denotes the credit value of the course in semester hours. For example, CMAT 1213 College Algebra (Common, Mathematics, Freshman/1st year, articulated standard sequence 21, 3 semester hours, College Algebra); CENL 1013 English Composition I (Common, English, Freshman/1st year, articulated standard sequence 01, 3 semester hours, English Composition I.

All rubric/number course identifiers correspond to course descriptiors listed in the Statewide Course Catalog, published by the Louisiana Board of Regents with direct faculty input.The Statewide Course Catalog will comprise the academic courses for which there is statewide agreement among discipline faculty representatives as to the minimum course content to be covered so that a student completing the course will be ready for the next course for which it is a prerequisite in a sequence or curriculum. Louisiana Tech University courses that are part of the Statewide Common Course Catalog can be readily identified by the [LCCN: AAAA####] at the end of the course description.

The Master Course Articulation Matrix, and the Louisiana Statewide Common Course Catalogue can be found on the Louisiana Board of Regents website (https://regents.la.gov/master-course-articulation/).
 

Liberal Arts
  

  • LBAR 494C: Special Topics

    3 (4) Semester Credit Hours . 0-0-3 Selected topics in an identified area of study in the College of Liberal Arts. May be repeated for credit.
  

  • LBAR 494D: Special Topics

    4 (4) Semester Credit Hours . 0-0-4 Selected topics in an identified area of study in the College of Liberal Arts. May be repeated for credit.
  

  • LBAR 500: Orientation To Professional Practice

    3 Semester Credit Hours . 0-3-3 This course will familiarize graduate students with the principal issues concerning professional practice in their chosen fields of study.
  

  • LBAR 503: Special Problems

    1-3 (6) Semester Credit Hours . 0-0-1 to 3(6) Independent study. Topics arranged to meet the needs of the student.
  

  • LBAR 503A: Special Problems

    1 (6) Semester Credit Hours . 0-0-1(6) Independent study. Topics arranged to meet the needs of the student.
  

  • LBAR 503B: Special Problems

    2 (6) Semester Credit Hours . 0-0-2(6) Independent study. Topics arranged to meet the needs of the student.
  

  • LBAR 503C: Special Problems

    3 (6) Semester Credit Hours . 0-0-3(6) Independent study. Topics arranged to meet the needs of the student.
  

  • LBAR 503F: Special Problems

    . 0-0-6(6) Independent study. Topics arranged to meet the needs of the student.
  

  • LBAR 551: Research and Thesis

    . 0-0-3 or 6(6) Prerequisite 12 semester hours of graduate work. Registration in any quarter is for 3 semester hours credit or multiples thereof. Maximum credit applicable towards the degree is 6 semester hours.
  

  • LBAR 551C: Research and Thesis

    . 0-0-3(6) Prerequisite 12 semester hours of graduate work. Registration in any quarter is for 3 semester hours credit or multiples thereof. Maximum credit applicable towards the degree is 6 semester hours.
  

  • LBAR 551F: Research and Thesis

    . 0-0-6(6) Prerequisite 12 semester hours of graduate work. Registration in any quarter is for 3 semester hours credit or multiples thereof. Maximum credit applicable towards the degree is 6 semester hours.
  

  • LBAR 585: Comprehensive Examination

    No credit Semester Credit Hours . 0-0-0 Prerequisite Graduate standing required. Required for students taking a comprehensive examination as part of their Plan of Study in the Masters of Arts programs in English or History. May be repeated only once.
  

  • LBAR 589: Special Topics

    1-4 Semester Credit Hours . 0-0-1 to 4(4) Prerequisite Graduate Standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 589A: Special Topics

    1 Semester Credit Hours . 0-0-1(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 589B: Special Topics

    2 Semester Credit Hours . 0-0-2(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 589C: Special Topics

    3 Semester Credit Hours . 0-0-3(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 589D: Special Topics

    4 Semester Credit Hours . 0-0-4(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 594: Special Topics

    1-4 Semester Credit Hours . 0-0-1 to 4(4) Prerequisite Graduate Standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 594A: Special Topics

    . 0-0-1(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 594B: Special Topics

    . 0-0-2(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 594C: Special Topics

    . 0-0-3(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.
  

  • LBAR 594D: Special Topics

    . 0-0-4(4) Prerequisite Graduate standing Selected topics in an identified area of study in the College of Liberal Arts.

Library Science
  

  • LSCI 201: Books and Materials for The Elementary School

    3 Semester Credit Hours . 0-3-3 A study of the reading interests of children. Selection and evaluation sources and use of materials with children. extensive reading of children’s books.
  

  • LSCI 401: School Library Administration

    3 Semester Credit Hours . 0-3-3 Administration of the school library with emphasis on planning for effective use of library services and materials in cooperation with instructional staff. (G)
  

  • LSCI 402: Acquisition and Organization of Library Materials

    3 Semester Credit Hours . 0-3-3 Prerequisite LSCI 401  or consent of instructor. Basic principles of cataloging and classifying print and non-print materials. Study of the Dewey Decimal Classification System. (G)
  

  • LSCI 403: Introduction To Reference Materials and Service

    3 Semester Credit Hours . 0-3-3 Selection, evaluation, and use of basic reference works. Practive in solution of typical reference problems. Emphasis on school library as learning center. (G)
  

  • LSCI 405: Books and Materials: Young Adults

    3 Semester Credit Hours . 0-3-3 Selection, evaluation, and source utilization of print and non-print materials meeting the needs of the young adult. Extensive reading of books for the young adult. (G).

Management
  

  • MGMT 201: Supervisory Techniques

    3 Semester Credit Hours . 0-3-3 Basic supervision of small employee groups including employee hiring and dismissal, planning and organizing work assignments, evaluating performance, necessary records, and legal aspects.
  

  • MGMT 310: Management of Organizations

    3 Semester Credit Hours . 0-3-3 Prerequisite JUNIOR STANDING Introduction to fundamental principles of management practice with a particular emphasis on developing an understanding of human behavior in organizations. LCCN:CMGM3103
  

  • MGMT 333: Operations Management

    3 Semester Credit Hours . 0-3-3 Prerequisite QA 233 . Concepts and strategies concerning the management of production and operations processes in manufacturing and service organizations; capacity; quality and inventory management; planning and control systems. LCCN:CMGM3213
  

  • MGMT 340: Small Business Management and Entrepreneurship

    3 Semester Credit Hours . 0-3-3 Organizing and operating the small business, with special attention to personal qualifications, capital requirements, location, sources of assistance. LCCN:CMGM3413
  

  • MGMT 360: Intro To Ldrshp & Ldrshp Develop

    3 Semester Credit Hours . 0-3-3 A study of basic leadership concepts and leader development using an interactional framework that depicts effective leadership as a function of leaders, followers, and situations.
  

  • MGMT 370: Human Resource Management

    3 Semester Credit Hours . 0-3-3 Examines the procedures in personnel management, including procurement, development, maintenance, and utilization of the workforce in both corporate and entrepreneurial firms.  (Cannot be taken for credit if student has credit for MGMT 468 or 470.)

     

  

  • MGMT 400: Entrepreneurship/New Venture Creation

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 340 A study of the entrepreneur’s role in business, including an introduction to the process of developing an idea into a feasible business plan. LCCN:CMGM3513
  

  • MGMT 401: Internship in Management I

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor On site, supervised, structured work experiences in the field of Management. (Pass/Fail)

     

  

  • MGMT 402: Internship in Management II

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor On site, supervised, structured work experiences in the field of Management. (Pass/Fail)

     

  

  • MGMT 405: Internship in Supply Chain Mgmt I

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor On site, supervised, structured work experiences in the field of Supply Chain Management. (Pass/Fail)
  

  • MGMT 406: Internship in Supply Chain Mgmt II

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor On site, supervised, structured work experiences in the field of Supply Chain Management.
  

  • MGMT 415: Negotiation

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 310  A study of the theory and process of negotiation, with an emphasis on developing individual skills for negotiating in a variety of management situations.
  

  • MGMT 419: Collective Bargaining

    3 Semester Credit Hours . 0-3-3 Prerequisite ECON 202  or ECON 215   History of American labor union movement, collective bargaining, labor-management problems, and government and labor relations. Considerable emphasis is given to case studies. MGMT320 at GSU. (G)
  

  • MGMT 440: Adv Bus Leadership Theory and Res

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 310  A critical examination of current leadership theories (including neocharismatic, transformational, authentic, and servant leadership) and the associated research.
  

  • MGMT 460: Strategic Sourcing

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 333   Principles of procurement and analysis of purchasing problems, with emphasis on quality and quantity control of pricing policy inspections, and standards of performance. (G)
  

  • MGMT 461: Workplace Training, Development, and Coaching

    3 Semester Credit Hours . 0-3-3 Prerequisite Junior Standing This service learning course teaches future leaders and managers proper design, implementation, and evaluation of training and development programs, including effective use of employee coaching.

     

  

  • MGMT 472: Compensation Systems

    3 Semester Credit Hours . 0-3-3 Design of total compensation systems with emphasis on compensation policies, programs, and practices including job analysis, position descriptions, job evaluation and job design.
  

  • MGMT 474: Logistics Technology, Innovation and Management

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 333   Course topics include supply chain strategy, logistics information systems, order management and fulfillment, inventory, forecasting, transportation, warehousing, materials handling, and facility network design.
  

  • MGMT 475: Industrial Management

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 333 . Management principles as applied to industrial production with emphasis on manufacturing strategy, just in time, quality control, scheduling, plant layout, and supplier relations.
  

  • MGMT 476: Systems and Operations Management

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 333 . Advanced studies and problems in the planning, management, and control of industrial operations. Scheduling, capacity, and shop floor control are emphasized.
  

  • MGMT 477: Supply Chain Management

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 333 . The management of the supply chain from product/process design, procurement, and manufacturing to final delivery to the consumer using the SAP information system.
  

  • MGMT 478: Staffing Organizations

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 468 or 470 Readings, problems and cases in human resource management. Analysis of current problems and future prospects are emphasized. (G)
  

  • MGMT 485: International Business Management

    3 Semester Credit Hours . 0-3-3 Prerequisite MGMT 310 . Readings and cases in international business: governmental activities, regionalism, market opportunities, structure of international companies, company intelligence, human relations, operating policies, procedures and problems. LCCN:CMGM4213
  

  • MGMT 494: Management Principles

    3 Semester Credit Hours . 0-0-3 Self-paced course in management sufficeint to enable student to be successful with core MBA classes. Cannot be taken for credit towards an undergraduate degree. (Pass/Fail).
  

  • MGMT 510: Contemporary Management

    3 Semester Credit Hours . 0-3-3 An analysis of management principles, functions, and practices with a particular emphasis on the application of theory to contemporary management issues and problems.
  

  • MGMT 537: Human Resources Management

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor.

     

      An advanced course in human resource management with an emphasis on personnel functions, within the context of the strategy, structure, and environment of contemporary organizations.

  

  • MGMT 540: Principled Business Leadership

    3 Semester Credit Hours . 0-3-3 Theories, concepts, and practical applications necessary for leaders to guide individuals, work units, and organizations in the achievement of goals are examined.
  

  • MGMT 544: Advanced Production and Operations Management

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor.

      An in-depth analysis of production/operations concepts, methods, and techniques from a systems perspective.

  

  • MGMT 550: Directed Study in Management

    1-3 Semester Credit Hours . 0-0-1 to 3(3) Prerequisite Consent of Instructor and Approval of Department Head Required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 550A: Directed Study in Management

    1 Semester Credit Hours . 0-0-1 Prerequisite Consent of instructor & department head approval required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 550B: Directed Study in Management

    2 Semester Credit Hours . 0-0-2 Prerequisite Consent of instructor & department head approval required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 550C: Directed Study in Management

    3 Semester Credit Hours . 0-0-3 Prerequisite Consent of instructor & department head approval required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 560: Materials Management

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor. Basic concepts of the materials management function including quality management, MRP II, scheduling, inventory management, purchasing, materials handling, JIT, and manufacturing strategy.
  

  • MGMT 571: Organizational Behavior

    3 Semester Credit Hours . 0-3-3 A seminar with emphasis on theories and concepts of the behavioral sciences relevant to the internal operations of the organization.
  

  • MGMT 595: Administrative Policy

    3 Semester Credit Hours . 0-3-3 Prerequisite All core MBA courses must be completed. A synthesis of the material covered in the courses required for the MBA. Specific problems and cases are used to develop executive decision-making.
  

  • MGMT 601: Research Methods I

    3 Semester Credit Hours . 0-3-3 Prerequisite QA 605 An in-depth study of principles, theories, objectives, techniques, and problems as applied in social science research.
  

  • MGMT 602: Research Methods II

    3 Semester Credit Hours . 0-3-3 Prerequisite QA 610 and MGMT 601  or MKTG 601  A course designed to introduce the student to the collection, analysis, and interpretation of survey research data with an emphasis on the application of multivariate satistical techniques.
  

  • MGMT 603: Advanced Seminar in Research

    3 (6) Semester Credit Hours . 0-3-3 (6) Prerequisite Doctoral Standing or special permission from instructor. The seminar will cover research methods and current trends in research. Critical evaluation of research is required.
  

  • MGMT 604: Preparing Publishable Research

    1-3 Semester Credit Hours . 0-0-1 to 3(3) Prerequisite Doctoral Standing. Integration of literature, methods, and statistics in management. Students work independently with facutly to develop research papers for bublication. Oral presentation of research required.
  

  • MGMT 604A: Preparing Publishable Research

    1 Semester Credit Hours . 0-0-1 Prerequisite Doctoral Standing. Integration of literature, methods, and statistics in management. Students work independently with facutly to develop research papers for bublication. Oral presentation of research required.
  

  • MGMT 604B: Preparing Publishable Research

    2 Semester Credit Hours . 0-0-2 Prerequisite Doctoral Standing. Integration of literature, methods, and statistics in management. Students work independently with facutly to develop research papers for bublication. Oral presentation of research required.
  

  • MGMT 604C: Preparing Publishable Research

    3 Semester Credit Hours . 0-0-3 Prerequisite Doctoral Standing. Integration of literature, methods, and statistics in management. Students work independently with facutly to develop research papers for bublication. Oral presentation of research required.
  

  • MGMT 610: Current Research Issues in Management

    3 Semester Credit Hours . 0-3-3 A seminar emphasizing the nature of theory and theory development and the analysis of current theoretical and empirical literature within the field of management.
  

  • MGMT 615: Seminar in Behavioral Research Methodology

    3 Semester Credit Hours . 0-3-3 May repeat one time for credit. Analysis and intensive study of research and research methodology utilized in the behavioral sciences. The method of science as applied to management is emphasized.
  

  • MGMT 629: Organization Theory

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor. Requires Doctoral Standing. A macro approach to the study of complex organization emphasizing current research findings. May require additional class meetings.
  

  • MGMT 637: Human Resources Management

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor. Requires Doctoral Standing. An advanced course in human resource management with an emphasis on personnel functions, within the context of the strategy, structure, and environment of contemporary organizations. Credit will not be given for MGMT637 if credit is given for MGMT 537 .
  

  • MGMT 639: Seminar in Strategy and Organizational Theory

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor A doctoral seminar focusing on strategy and organization theory with emphasis on theoretical and empirical research and its application.
  

  • MGMT 644: Advanced Production and Operations Management

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor. Requires Doctoral Standing. An in-depth analysis of production/operations concepts, methods, and techniques from a systems perspective. Credit will not be given for MGMT644 if credit is given for MGMT 544 .
  

  • MGMT 650: Directed Study in Management

    1-3 Semester Credit Hours . 0-0-1 to 3(3) Prerequisite Consent of Instructor and Department Head Approval Required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 650A: Directed Study in Management

    1 Semester Credit Hours . 0-0-1 Prerequisite Consent of instructor and department head approval required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 650B: Directed Study in Management

    2 Semester Credit Hours . 0-0-2 Prerequisite Consent of instructor and department head approval required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 650C: Directed Study in Management

    3 Semester Credit Hours . 0-0-3 Prerequisite Consent of instructor and department head approval required Hours and credits to be arranged. Special problem or specific area of management. (Pass/Fail)
  

  • MGMT 660: Materials Management

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor, Requires Doctoral Standing Basic concepts of the materials management function including quality management, MRP II, scheduling, inventory management, purchasing, materials handling, JIT, and manufacturing strategy. Credit will not be given for MGMT660 if credit is given for MGMT 560 .
  

  • MGMT 671: Organizational Behavior

    3 Semester Credit Hours . 0-3-3 Prerequisite Consent of Instructor, Requires Doctoral Standing. A seminar with emphasis on theories and concepts of the behavioral sciences relevant to the internal operations of the organization. Credit will not be given for MGMT671 if credit is given for MGMT 571 .
  

  • MGMT 685: Comprehensive Exam in Management

    0 Semester Credit Hours . 0-0-0 Prerequisite Doctoral Standing required. Required for all business administration doctoral students seeking to take the comprehensive exam in MGMT. Successful completion is a prerequisite to the oral comprehensive exam for those seeking a primary field or examined minor in MGMT. Requires consent of graduate director.

Marketing
  

  • MKTG 300: Marketing Principles and Policies

    3 Semester Credit Hours . 0-3-3 Prerequisite Junior Standing Basic marketing concepts aimed at value creation, including core components such as advertising, distribution, pricing, service, customer behavior, research, big data, and social media marketing. 

      LCCN:CMKT3003
  

  • MKTG 301: Applied Marketing Studio

    1 (3) Semester Credit Hours . 0-0-1 (3) Prerequisite MKTG 300   Application of marketing and innovation to a real-world problem presented by an actual organization serving as a client for a marketing work-product as a deliverable.  Can (should) be taken up to 3 consecutive quarters for a total of 3 semester credit hours.

     

  

  • MKTG 307: Personal Selling

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300   A study of the basic concepts used in the selling process along with practical skills and presentation techniques necessary to be an effective salesperson.  LCCN:CMKT3203
  

  • MKTG 320: Consumer Behavior

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 . Study of the consumer’s role in value creation and how psychological, sociological, and cultural factors influence the dynamics of exchange among individuals, families, and institutions.

     

  

  • MKTG 348: Leadership in Strategic Sports Marketing and Administration

    3 Semester Credit Hours . 0-3-3 A survey course introducting the key concepts and issues involved in creating value through effectively positioning and managing the brand aspects of sports businesses.
  

  • MKTG 365: Digital and Content Marketing

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300   A survey of current marketing practices employing modern social, digital, and mobile media to promote institutional objectives by developing and delivering appropriate content.

     

  

  • MKTG 390: Services Marketing

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300  or Consent of Instructor. Study of value creation through effective deployment of resources for designing, delivering, and managing customer experiences in services industries such as healthcare, hospitality, and entertainment.
  

  • MKTG 401: Internship in Marketing I

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor

      On site, supervised, structured work experiences in the field of Marketing. (Pass/Fail)

     

  

  • MKTG 402: Internship in Marketing II

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor On site, supervised, structured work experiences in the field of Marketing. (Pass/Fail)

     

  

  • MKTG 403: Internship in Sports Marketing I

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor On site, supervised, structured work experiences in the field of Sports Marketing. (Pass/Fail)
  

  • MKTG 404: Internship in Sports Marketing II

    3(6) Semester Credit Hours . 0-0-3(6) Prerequisite Junior Standing and Consent of the Instructor

      On site, supervised, structured work experiences in the field of Sports Marketing. (Pass/Fail)

  

  • MKTG 420: Marketing Communication

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 . Students learn and apply principles of marketing communications, including advertising and social networking, enabling students to effectively design and manage the promotional function of business.
  

  • MKTG 425: Sales Management

    3 Semester Credit Hours . 0-3-3 A study of the decision-making involved in managing a salesforce including their selection, organization, supervision, compensation, and motivation; and their coordination with other marketing functions. 
  

  • MKTG 430: Sales Negotiations

    3 Semester Credit Hours . 0-3-3 This course offers an introduction to the basic concepts and required skills for professional negotiations in a sales context.  Topcis include, but are not limited to goal setting, developing customized solutions, effective communication, building customer relationships, making sales presentations, successful negotiation and bargaining tactics, and theories of bargaining and negotiation.

     

  

  • MKTG 435: Retailing

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300   Strategic and operational concerns of retailers including visual merchandising, buying, logistics, inventory management, pricing, service, retail communications, social networking, location, staffing, and in-store/online technologies.

      LCCN:CMKT3103
  

  • MKTG 440: Social Media Marketing

    3 Semester Credit Hours . 0-3-3 This course is designed to help you understand how marketing has changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands.  The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.  Note:  This course is NOT about specific online social media platforms that you may know well from a user perspective (e.g., Facebook, Twitter, Instagram, Snapchat).  While these platforms are important and will be discussed, the intention is to broaden your perspective, not narrow your thinking by focusing on just a few platforms that happen to be important now.

     

  

  • MKTG 473: Marketing Strategy

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 320  and one of the following:  MKTG 307 , MKTG 420 , MKTG 435 , MKTG 482 , or MKTG 485 ; and senior standing. In-depth overview of strategy among key areas within marketing.  Students develop a marketing plan for a client organization with recommendations addressing the client’s marketing needs. 

     

  

  • MKTG 482: Marketing Research

    3 Semester Credit Hours . 0-3-3 Prerequisite MKTG 300 , QA 233  and senior standing. Study of how marketplace information becomes the intelligence that drives business decision-making.  Topics include research design, measurement, ethics, sampling, introductory analytics, and research communication techniques.

     

 

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